TORIHADA INC
Digital Marketing Business
Company Overview / Who We Are
Founded in 2017, Torihada is an entertainment tech startup that sits at the forefront of the creator economy, involved in influencer marketing businesses centered mainly around TikTok.
Selected as "100 Best Ventures of 2019" and "100 Startups that Create the Future" in Japan, Torihada is attracting attention in the rapidly growing social platform industries.
Social networks take up a significant part of our daily lives, and is gradually replacing the traditional forms of mass media like television. And yet building an economic sphere for individual influencers and using platforms to solve corporate issues remains an unestablished field.
To address this, Torihada strives to create an economic sphere of influencers and provide value to society.
HQ
Garden Cube Shibuya Jinnan 3F, 1-17-11 Jinnan, Shibuya-ku, Tokyo, 150-0041
Established
2017
Employees
100 members
As of May 2022
Capital
3 million JPY
Net Sales
Not Disclosed
Official Language
Japanese
Website
Our Vision / Mission
Purpose: Create a new economy with determined individuals
Mission: To be Japan's leading creator economy company
Core values: Leadership/Ownership/Partnership
Our Services / Products
- Short Movie Marketing Business
We solve challenges that companies face in marketing, and support them in a wide range of SNS, including TikTok, YouTube, Instagram, and Twitter.
Additionally, we offer creative services for web advertising with influencers and support the operation of our clients' various SNS accounts.
Accordingly, we provide marketing support that covers paid, owned, and earned media of the 5G era.
- Influencer management business
Our subsidiary TikTok MCN (PPP STUDIO) manages over 250 popular video creators.
We work with creators from a wide range of genres including fashion, comedy, and how-to videos. The total number of followers our affiliated creators have combined exceeds 100 million, reaching the highest numbers in Japan.
With the arrival of the 5G era, the content volume of short movies is increasing and platforms with influencers are diversifying. To support this diversification and to broaden the scope of monetization, we also provide multi-channel support services.
- Monetization platform business
We develop our own platforms to expand the range of influencers' activities and solve the problems they face.
Skills Used in the Company
- Java
- Kotlin
- Ktor
- React
- Ruby
- Ruby on Rails
- TypeScript
Engineering Team
Q. What projects/services is your engineering team working on?
General development work for "Fanme," an in-house platform developed for creators.
Q. What technologies are you using?
Front: React/Type script
Server: Ruby on rails/Kotlin
Q. What type of engineers work at your company? What is their job content?
Development of service infrastructure and related mini-applications, led by full-stack engineers.
Q. Do you plan on using any new technologies in the future?
There is a possibility of developing a microfinance business and advertising distribution services for creators, which may expand our areas of development to fintech and ad-tech fields.
Career Path
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Our Corporate Culture
- Assertive
- Cooperative
- Flexible
- Logical
- Progressive
- Team Work
We have an open and encouraging work environment where individuals have the opportunity to take initiative and take on new challenges.
