• A representative of Sterfield Co., Ltd. stands in front of the company's backdrop.
  • Sterfield Co., Ltd.'s product shown on a smartphone
  • A map of Asia coloured in orange, representing the Asian markets covered by TORIHADA INC.
  • A group photo of employees wearing casual clothes while smiling

    Sterfield Co., Ltd.

    IT Services & Consulting

    Company Overview / Who We Are

    Sterfield Corporation was founded in August 2007. The company's mission is "to provide Japanese manufacturers and retailers the opportunity to succeed in the world through a cross-border EC cart." We develop and provide "LaunchCart," a transnational EC cart specialized in Asia. "LaunchCart" is equipped with all of the necessary functions for a cross-border EC, including a centralized sales management system for multiple countries and the ability to support all 160 currencies worldwide. It also covers all of the essential EC functions such as multilingual CMS, product management, customer management, order management, inventory management, warehouse collaboration, and effectiveness measurement. As of now, "LaunchCart" has been introduced to approximately 300 sites. During our initial years, we were primarily engaged in the contracted development business. In 2011, we launched our EC cart development project and were initially focused on providing our business to the domestic market. When the concept of "cross-border EC" first started formulating in 2015, we took the initiative and supported the three major Chinese payment systems, "UnionPay Card," "Alipay," and "WechatPay." Since then, we have been further developing our cart system for cross-border EC. In addition to "LaunchCart," we operate "Compe Navi," a portal site for competitions, concours, and contests around the world and serves as a link between Japan and the rest of the world. In the future, we would like to establish bases in other Asian countries and continue to expand our business to the rest of Asia. We currently have corporations in China and Myanmar, and we plan to expand into Malaysia and other Asian countries to support the EC there.
    3-9-7, Takada, Toshima-ku, Tokyo
    18 members
    As of Oct. 2022
    10 million JPY
    Net Sales
    Not Disclosed
    Official Language

    Our Vision / Mission

    Vision: Bringing the world closer together Mission: To be the leader in the cross-border DtoC market in Asia by 2030

    Our Services / Products

    ◎Cross-border EC Business ○LaunchCart, a cart system dedicated to cross-border EC in Asia. It supports 160 currencies and connects with numerous local Asian payment systems. This is a cart system exclusively for cross-border EC that can be used for global EC expansion with a focus on Asia. We also provide cross-border EC support to assist customers smoothly expand their business overseas. ◎Web Production Business ○Website Creation for Overseas Businesses In order to accelerate overseas business expansion, it is necessary to globalize these businesses' websites. We create websites that are 100% compatible with overseas markets, including the website structure, the design for overseas specifications, translations, and overseas server support.

    Skills Used in the Company

    • CSS
    • Github
    • JavaScript
    • Linux
    • MariaDB
    • MySQL
    • Nginx
    • Shell
    • TypeScript

    Engineering Team

    Q. What projects/services is your engineering team working on?
    New EC system development project
    Q. What technologies are you using?
    We use Google Cloud, especially Cloud Run, to build our infrastructure. Our programming language is TypeScript. We develop using GitHub Codespace.
    Q. What type of engineers work at your company? What is their job content?
    All of our engineers work as full cycle developers.
    Q. Do you plan on using any new technologies in the future?
    We are implementing "Chaos Engineering" in order to provide a more secure EC system.
    Q. If you do, please tell us the details!
    Since we are developing and operating the system with a small number of people, we do not have a specified SRE engineer. However, we are introducing this system because we believe it is necessary to improve business agility.

    Career Path

    Staff -> Senior Staff -> Tech Lead or Engineering Manager

    Our Corporate Culture

    • Cooperative
    • Team Work
    Our Values center around the terms "Global," "Future," and "Teams." As a company, we have a globalized and long-term perspective, and hold to the importance of the team.
    A new feature is now available! Get the best match through Scout, click to learn more