[TrendExpress Inc.]Company profile

Company Overview / Who We Are

【Strategic partner for marketing to the Chinese market and cross-border EC】 We support brand companies in "analysis," "branding and promotion," and "EC and distribution" by collecting and analyzing social big data centered around SNS and EC in China. Using this information, we identify "customer insight" and issues related to the brand. Using data analysis, we implement and verify branding and promotion. Additionally, we are able to assist in the development of unique distribution and sales channels by utilizing carefully selected social seller networks, creating offline contacts and communities with targeted consumers, and developing OMOs. Since we can analyze and obtain insight, our measures are highly accurate. We contribute to the success of brand companies and the capitalization of data by providing logical marketing and distribution expansion as a one-stop service without relying solely one's intuition and experience.

HQ

Fujimi Duplex Biz 5F, 1-3-11 Fujimi, Chiyoda-ku, Tokyo

Established

2013

Employees

71 members

As of September, 2022

Capital

89.9 million JPY

Net Sales

Not Disclosed

Official Language

Japanese

Website

https://www.trendexpress.jp/

Our Vision / Mission

<One-stop support for accessing the Chinese market using logical marketing rooted in data analysis and our unique social commerce platform> With our expertise in social big data analysis and the marketing knowledge we've cultivated over the years, our experts in Chinese marketing provide one-stop support from strategy planning to implementation and verification of measures, as well as business development utilizing our social commerce platform. We implement solutions tailored to each client's specific needs. ■Information gathering and research: Better understanding of the Chinese market and consumer insight with the use of data. We gather information based on our own original data. As a "concierge for business in China," we publish columns, featured articles, word-of-mouth rankings, data analyses, and research reports. ■Data Analysis: Designing analysis according to objectives and formulating logical strategies. Thoroughly analyze data in accordance with the objectives. Data utilization is essential in all phases, including identifying consumer insight, defining issues, and verifying measures. We accumulate output data as assets, formulate logical marketing strategies, and increase the number of PDCA cycles, etc. ■Marketing: Execute strategic marketing plans based on consumer insights. We develop effective marketing strategies by examining consumer insight. We assist in branding and promoting by using effective marketing measures in accordance with the customer journey. ■Social Commerce: Expand distributions with our original social commerce platform. We support the expansion of distribution channels through our unique social commerce platform. We provide one-stop support for analysis, marketing, and distribution expansion through social commerce.

Our Services / Products

Deployment of our original platform and provide a one-stop service for analysis, marketing, distribution, and sales.

Skills Used in the Company

Angular.js
Ansible
Apache
AWS
Azure
Backlog
CakePHP
CentOS
CircleCI
CSS
Django
Docker
GCP
Github
GitLab
Go
HTML
Java
JavaScript
Jenkins
jQuery
Kibana
Kubernetes
Laravel
Linux
MySQL
Nginx
Node.js
NuxtJS
Oracle
Perl
PHP
PostgreSQL
Python
React
Ruby
Ruby on Rails
Sass
Scala
Splunk
Spring Framework
Terraform
Tomcat
TypeScript
Unix
Vue.js
Zabbix

Engineering Team

Q. What projects/services is your engineering team working on?

Systems related to business ①Visualization of business flow ②Visualization of business rules ③System designing, coding, testing, releasing, maintaining operations, and conducting company-wide back-office systems ④System implementation, operation maintenance

Q. What technologies are you using?

While we plan to take part in development in the future, currently our main focus is running cloud services (e.g. Shopify, etc.). We will continue to utilize cloud services and packages, but are also considering the development of our original products from scratch. The technology for this has not been decided yet.

Q. What type of engineers work at your company? What is their job content?

①Scrum Master → 1 person Improves environment to ensure team development Carries out task management and facilitates various meetings ②Product development → 1 person Analyzes visualized business flow and visualizes rules Considers and selects target systems for development and implementation ③PM → 1 person Visualizes flow from business interviews Manages progress of each task ④ Programmer → 1 person Modifies the introduced cloud system Investigates and verifies the integration of add-ons and other services ⑤Infrastructure → None

Q. Do you plan on using any new technologies in the future?

Yes.

Q. If you do, please tell us the details!

We are considering the use of AI technology to analyze large amounts of data.

Career Path

Member→Project manager/management (administrative position)

Our Corporate Culture

Assertive
Cooperative
Deliberate
Flexible
Logical
Progressive
Team Work

We have a corporate culture that values the willingness to take on challenges without fear of failure. We expect our employees to respect and embody our four values.